How culture predefines your interpretation: the science of framing
Sometimes a good idea isn’t enough to drive social change; more important is how you communicate that idea. This is where “issue framing” comes in. In his talk, Nat Kendall-Taylor, PhD, breaks down the science of framing for philanthropy and nonprofit communications. He explores how people think about social issues and how advocates, experts, and strategic communications professionals can use an understanding of culture, storytelling, and science to communicate about social and scientific issues, shape policy, and lead change.
Food for thought in the end of his talk: “neither revolution nor reformation can ultimately change a society, rather you must tell a more powerful tale, one so persuasive that it sweeps away the old myths and becomes the preferred story.
